AI-powered RV support for insurers, roadside providers and membership programs
Your members' RV questions. Answered instantly.
MyRVAI is a white-label AI support platform that answers RV owners' maintenance, troubleshooting and trip questions 24/7 by voice or text, in English and Spanish, so your support team can focus on claims, escalations and member care.
- Voice & text
- English & Spanish
- White-label ready
- Role-based access
Since electric works, it's the gas side. Check the propane valve, then listen for the igniter click.
- Pilot goal for fewer routine calls
- 40%
- Answers use each member's RV and manuals on file
- Your RV
- Voice and text availability
- 24/7
- Bilingual from day one
- EN / ES
Demo
See MyRVAI in action
A two-minute walk through the member app and the partner portal with a sample owner: maintenance and trip preparation, a manual-based answer from Marv, a technician request, and what your team sees.
The problem
Why are RV support lines so expensive to run?
RV support lines are expensive because trained agents spend their time on repeatable how-to questions that a well-grounded AI can answer, and every agent-handled contact costs several times more than self-service.
Gartner benchmarks put the median cost of an assisted (agent-handled) contact at $13.50, versus $1.84 for self-service (Gartner, Benchmarks to Assess Your Customer Service Costs, Feb 2024). Across a large RV member base, that gap adds up fast.
And the base is large. RVIA estimates 8.1 million U.S. households own an RV, about 6.7% of vehicle-owning households (RVIA owner study, reported by RV Travel, March 2025). Manufacturers shipped 342,220 new RVs in 2025, up 2.5% over 2024 (RVIA, December 2025 shipment report). Every one of those owners eventually asks how to winterize, why the water heater won't light, or what that beeping is.
- Median cost of an agent-handled contact (Gartner)
- $13.50
- Median cost of a self-service contact (Gartner)
- $1.84
- U.S. households that own an RV (RVIA)
- 8.1M
Overwhelmed support teams
Agents spend shifts on repeat questions instead of complex member needs.
Underused expertise
Trained specialists answer basic how-to questions instead of processing claims and driving retention.
Rising operating costs
High volume on routine issues raises cost per member and lengthens wait times for members who need a person.
The solution
What is Marv?
Marv is MyRVAI's AI support assistant: a white-label voice and text agent built for RV programs, insurers and membership organizations that answers routine RV questions 24/7 in English or Spanish and hands anything that needs a person to your team's escalation queue.
When a member needs a technician, they send a request from the conversation. It reaches your support desk with the conversation, the RV and the steps already tried, so nobody has to start over. It does not book anything: your team decides the next step.
- Pilot goal for fewer routine calls
- 40%
- Pilot goal for questions answered without an agent
- 85%
- Answers by voice or text
- 24/7
- Results tracked in your partner dashboard
- Measured
Percentages are goals we set and measure with each pilot partner, not published results.
Marv vs. a traditional support line
- Hours
Traditional support lineBusiness hours, overflow queues
Marv by MyRVAI24/7
- Channels
Traditional support linePhone, email
Marv by MyRVAIVoice and text, in your app or portal
- Languages
Traditional support lineDepends on staffing
Marv by MyRVAIEnglish and Spanish
- Answers tied to the member's RV
Traditional support lineAgent looks it up
Marv by MyRVAIThe member's RV profile and the matching owner's or equipment manual when on file, with the source named
- Safety-critical issues
Traditional support lineAgent judgment
Marv by MyRVAIMarv is instructed not to give DIY steps and to point the member to 911 or your roadside line
- Escalation
Traditional support lineTransfer or callback
Marv by MyRVAITechnician request with the conversation attached, in your queue
- Reporting
Traditional support lineCall logs
Marv by MyRVAIPartner dashboard: owner messages, top questions, escalations, member activity
- Cost per contact
Traditional support lineAgent-handled (Gartner median $13.50)
Marv by MyRVAIRoutine questions shift to self-service (Gartner median $1.84), plus the platform fee
| Compared on | Traditional support line | Marv by MyRVAI |
|---|---|---|
| Hours | Business hours, overflow queues | 24/7 |
| Channels | Phone, email | Voice and text, in your app or portal |
| Languages | Depends on staffing | English and Spanish |
| Answers tied to the member's RV | Agent looks it up | The member's RV profile and the matching owner's or equipment manual when on file, with the source named |
| Safety-critical issues | Agent judgment | Marv is instructed not to give DIY steps and to point the member to 911 or your roadside line |
| Escalation | Transfer or callback | Technician request with the conversation attached, in your queue |
| Reporting | Call logs | Partner dashboard: owner messages, top questions, escalations, member activity |
| Cost per contact | Agent-handled (Gartner median $13.50) | Routine questions shift to self-service (Gartner median $1.84), plus the platform fee |
Your brand. Your members. Our AI doing the heavy lifting.
Who it's for
Who offers MyRVAI to their customers?
Organizations that already support RV owners offer MyRVAI under their own brand. The value differs by who pays for each cost, so a pilot measures the outcomes that matter to you.
Roadside and VAS programs
Members try suitable fixes first and reach your agents with the issue, RV and steps already captured, so live handling starts with context.
Warranty administrators
Remote guidance from the right equipment manual, plus diagnostic notes and service history when a repair has to be coordinated.
Insurers
Owners keep up with maintenance and trip preparation. Whether that changes claim frequency or severity is something a pilot can measure.
Manufacturers
Owner education grounded in your manuals, and a view of the questions and issues owners actually raise.
Dealers
Post-sale support under your name, your own service hours and policies in Marv's answers, and service requests routed to your team.
ROI calculator
How much could Marv save your support team?
Multiply your monthly call volume by the share of calls AI handles, then by your cost per call: that is your gross avoided cost before platform fees.
Default is the Gartner median for an agent-handled contact. Replace it with your own.
Your assumption. A pilot measures the real figure.
- Calls handled by AI / month
- 560
- Agent hours reclaimed / month
- 75
- Gross avoided cost / month
- $7,560
- Gross avoided cost / year
- $90,720
Net savings, year one
Add your quoted platform and setup cost to see net savings.
How this is calculated: calls handled by AI = monthly calls × the share you set. Gross avoided cost = those calls × your cost per call. Hours reclaimed = those calls × your average call length. Net savings, year one = gross avoided cost for the year minus 12 months of platform cost minus setup cost. These are estimates; a pilot measures your real share. Cost benchmark: Gartner.
How it works
How long does it take to launch MyRVAI?
A program can go live in weeks, not months, in four steps: set up your brand, invite your members, let Marv handle the routine, and watch the results in your dashboard.
- 1
Set up your brand
Add your brand name, logo, primary color and support phone number. Marv becomes an extension of your team.
- 2
Invite your members
Send branded invitations to policyholders or members from your partner dashboard.
- 3
Marv handles the routine
Maintenance, troubleshooting and trip questions get an answer instantly, 24/7.
- 4
You see everything
Your dashboard shows owner messages, the top questions members ask, technician requests and member activity, with every metric defined.
Capabilities
What can Marv do for RV members?
Marv covers four jobs: tech support, maintenance tracking, trip planning and human escalation, all grounded in each member's specific RV.
Digital tech support
Members talk or type to Marv in English or Spanish for troubleshooting and repair guidance, grounded in their RV's owner's manual when one is on file.
- Voice and text AI, 24/7
- Bilingual support (EN/ES)
- Names the manual it used, and asks to confirm the equipment when it isn't on record
Smart maintenance tracking
Service history, in-app due-date reminders and an RV Health Score, so overdue work is visible to the member before a trip.
What is the RV Health Score?
A score for how up to date an RV's recorded maintenance is. Overdue and soon-due tasks lower it, anything overdue is flagged, systems with no records show "No data", and the app explains the calculation. It is not an inspection.
- In-app reminders when service is due or overdue
- Tire and service history
- VIN decoding for the vehicle profile
Trip planning & alerts
Saved trips with stops, a pre-trip checklist for the member's RV, and route planning that passes the RV's height, width and weight to the map provider.
- Personalized pre-trip checklist
- Routing with height, width and weight where map data has restrictions
- Trip risk review before departure
Human escalation
When an issue needs a person, members send a technician request from the conversation. Your team sees the issue, the RV and the steps already tried, and can assign it.
- Emergencies pointed to 911 and your roadside line
- Requests land in your escalation queue
- Assign requests to a teammate
Enterprise ready
How is member data protected?
Member data is encrypted in transit and at rest, access is role-based so members see only their own records and each partner sees only its own members, and the platform runs on cloud providers that hold SOC 2 Type II reports. MyRVAI itself has not completed a SOC 2 audit.
Role-based access
Encryption in transit and at rest; members, partner admins, service desk and reports-only roles each see only what they need.
White-label architecture
Your brand, your experience. Members see you, not us.
Seat-based licensing
Licensed per member seat. Terms are set with each program.
Guided setup
We set up your branding, roles, dealer knowledge and invitations with you.
Designed to run alongside existing roadside, dispatch and claims workflows.
Pilot
Start with a measured pilot
A pilot puts MyRVAI in front of a defined group of your customers under your brand, with agreed measures and a review at the end. We measure outcomes rather than promise them.
What a pilot includes
- Your branding, assistant name, roadside number and dealer knowledge
- Partner portal for your admins, service desk and reporting users
- Member invitations by link or join code
- A joint review of the results
What we measure together
- Adoption and active members
- Maintenance actions completed
- Remote resolutions the member confirms
- Repeat contacts
- Handoff success to your team
- Live handling time
- Paid service costs
- Member feedback
A reminder is not proof of a prevented breakdown, and no escalation is not proof an issue was resolved. That is why the measures are agreed before the pilot starts.
FAQ
Frequently asked questions
What is MyRVAI?
MyRVAI is a white-label AI support platform for RV insurers, roadside assistance providers and membership organizations. Its assistant, Marv, answers members' RV maintenance, troubleshooting and trip questions 24/7 by voice or text in English and Spanish.
Who is MyRVAI for?
MyRVAI is built for organizations that support RV owners at scale: insurance carriers, roadside assistance providers, membership organizations, RV dealership networks and RV manufacturers. It is licensed to the organization, which offers it to its members under its own brand.
Does Marv replace our support agents?
No. Marv handles routine how-to and maintenance questions so agents can focus on claims, escalations and member care. Anything beyond Marv's scope goes to your team as a technician request with the conversation attached; emergencies are pointed to 911 and your roadside line.
How does Marv know the member's specific RV?
Each member's RV has a profile (year, make, model, size and recorded equipment). When the RV's owner's manual or a manual for the installed equipment is on file, Marv answers from it and names the source. If the equipment isn't on record, Marv asks the member to confirm it first.
What languages does Marv support?
English and Spanish, by voice and by text.
How is ROI measured?
Each pilot agrees its measures up front: adoption, completed maintenance actions, verified remote resolutions, repeat contacts, handoff success, live handling time, paid service costs and member feedback. The 40% and 85% figures on this page are pilot goals, not published results.
How long does implementation take?
Weeks, not months. Setup covers branding, member invitations and dashboard access, with dedicated onboarding from our team.
Is member data secure?
Data is encrypted in transit and at rest, access is role-based, and the platform runs on cloud providers that hold SOC 2 Type II reports. MyRVAI itself has not completed a SOC 2 audit.
Contact
Let's see if MyRVAI fits your program
Ask for a live demo or a measured pilot with your members. Tell us about your program and we'll follow up to arrange it.
No pitch. No pressure. Just a conversation about your current support volume, costs and member experience.